At Twister Marketing, we take pride in helping businesses not just exist online, but thrive. One of our standout projects has been working with Everyday Play, a leading provider of playground equipment and safety surfacing. From the initial design to content creation, SEO optimisation, and now preparing their website to launch as a full e-commerce platform, we’ve been there every step of the way.
Our SEO work for Everyday Play has been extensive and results-driven:
Keyword Optimisation: Targeting high-value phrases across the playground and safety surfacing industry, helping Everyday Play appear in Google and AI search results.
Internal Linking: Creating a logical structure that improves navigation for users and crawlability for search engines.
Outreach and Backlinks: Securing quality, relevant backlinks to boost authority and increase visibility.
The outcome has been remarkable – website traffic doubled in 12 months, allowing Everyday Play to expand their reach beyond Kent into London, East Sussex, and the wider South East.
Search Term: Playground Equipment in Kent
Current Ranking on Google.co.uk: as of 8th January 2026.
1st Position in Google Maps and 1st position in the organic search results
Search Term: SEND Playground Installers
Current Ranking on Google.co.uk: as of 11th February 2026.
1st Position in Google organic search results and Google’s AI overview Everyday Play are showing as the first company.
Search Term: Playground company East Sussex
Current Ranking on Google.co.uk: as of 11th February 2026.
1st Position in Google maps.
Search Term: Multi Use Games Area Installers in Kent
Current Ranking on Google.co.uk: as of 12th February 2026.
1st Position in Google AI Overview and
Search Term: Playground Installers in Bedford
Current Ranking on Google.co.uk: as of 12th February 2026.
1st Position in Google search.
A major part of our work focused on user experience (UX). We carefully structured the website to:
Inform customers about everyday playground solutions, safety surfacing options, and bespoke equipment
Guide users along the journey, helping them navigate products, services, and resources with clarity
Encourage enquiries, making it easy for potential clients to get in touch or request a quote
By blending intuitive design with informative content, we’ve created a website that not only looks professional but also converts visitors into leads.
To build Everyday Play’s online presence and drive engagement, we manage a full suite of social media activities across Instagram, Facebook, and LinkedIn, ensuring each platform reflects the brand’s personality and connects with its audience.
For Instagram and Facebook, we create engaging, visually appealing posts tailored to each platform’s style, designed to spark interaction, shares, and meaningful conversations with followers. We also actively engage in relevant Facebook groups, connecting with communities where Everyday Play’s audience is most active. This allows us to share content, contribute to discussions, and generate leads organically while strengthening the brand’s reputation within niche communities.
On LinkedIn, we focus on professional engagement and content marketing. This includes setting up a dedicated LinkedIn newsletter with optimised titles, descriptions, and keywords to boost SEO, generate backlinks, and increase brand visibility within relevant networks. Posts and newsletter content are crafted to encourage interaction, expand the audience, and position Everyday Play as a thought leader in its sector.
In addition, we manage Everyday Play’s Google Business Profile, keeping information up-to-date and engaging. We implement regular posting, share key updates, and conduct review request outreach to encourage authentic customer feedback. This strategy strengthens the brand’s local SEO presence, improves online reputation, and ensures Everyday Play consistently appears in relevant search results.
